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Master AI Real Estate Agent Certification · Digital course

MAREC Level 1 - AI Foundations for Real Estate

Self-paced enrollment in the 15-module MAREC Level 1 curriculum, covering responsible AI across lead generation, listings, buyer service, marketing, transactions, brokerage operations, security, and leadership.

Modules
15
Estimated time
15 hours
Access
Self-paced

Single-user enrollment

$499.00

One-time purchase
Review the complete curriculum

Enrollment includes

Professional AI training built for real estate work

Evaluate AI tools for real estate use cases, limitations, fair housing, privacy, security, and compliance risks.

Create reliable prompts for leads, listings, buyers, sellers, transactions, marketing, and brokerage management.

Improve client communication and property analysis while preserving professional judgment and human review.

Automate repetitive transaction and business workflows with clear approvals, exceptions, and documentation.

Curriculum at a glance

From AI fundamentals to brokerage leadership

View all 15 modules
  1. Module 01

    Artificial Intelligence Fundamentals

    Understand machine learning, generative and multimodal AI, reasoning models, voice systems, agents, and the practical limits of current tools.

  2. Module 02

    Real Estate Fundamentals

    Connect AI use cases to residential, commercial, luxury, property-management, investment, land, and new-construction workflows across the transaction lifecycle.

  3. Module 03

    Ethics & Responsible AI

    Apply fair housing, consumer protection, privacy, bias prevention, transparency, documentation, retention, governance, and human-oversight principles.

  4. Module 04

    Prompt Engineering for Real Estate

    Build reusable prompts for lead generation, listings, buyers, sellers, marketing, negotiation support, contracts, CRM work, and social media.

  5. Module 05

    Lead Generation

    Use AI to support prospecting, sphere and referral marketing, online lead capture, local search, campaigns, advertising, and controlled CRM automation.

  6. Module 06

    Listing Services

    Improve listing presentations, CMA support, property descriptions, photography plans, video scripts, virtual tours, open houses, pricing, and seller communication.

Independent professional education

MAREC is an independent professional education program. It is not a real estate license, does not replace state licensing requirements, and is not endorsed by the National Association of REALTORS, any multiple listing service, brokerage, or state real estate commission. No jurisdictional education hours or approvals are claimed.