Skip to main content
AI Foundations for Real Estate course cover

Master AI Real Estate Agent Certification · Digital course

MAREC Level 1 - AI Foundations for Real Estate

Self-paced enrollment in the 15-module MAREC Level 1 curriculum, covering responsible AI across lead generation, listings, buyer service, marketing, transactions, brokerage operations, security, and leadership.

Modules
16
Estimated time
40 hours
Access
Self-paced

Single-user enrollment

$499.00

One-time purchase
What Level 1 covers Review the complete curriculum The six-level program

Enrollment includes

Professional AI training built for real estate work

Evaluate AI tools for real estate use cases, limitations, fair housing, privacy, security, and compliance risks.

Create reliable prompts for leads, listings, buyers, sellers, transactions, marketing, and brokerage management.

Improve client communication and property analysis while preserving professional judgment and human review.

Automate repetitive transaction and business workflows with clear approvals, exceptions, and documentation.

Curriculum at a glance

From AI fundamentals to brokerage leadership

View all 16 modules
  1. Module 01

    Modern Artificial Intelligence for Real Estate Professionals

    What the tools sold to brokerages as "AI" actually are, and why that decides how you check them. This module separates rules, machine learning and generative AI, explains how language, image and voice models produce output, opens up retrieval, tools and agents, and gives a vendor-neutral field guide to real estate AI tools and what surveys of agents record.

  2. Module 02

    What AI Can and Cannot Reliably Do With Property and Market Information

    Why fluent output about homes and markets can be wrong. This module covers confabulated features, rules and citations, listing data the MLS publishes without verifying, stale rules and market figures, what research records about automated value estimate error across neighbourhoods, forecasting error at scale, and the automation bias that lets errors through.

  3. Module 03

    Client Confidentiality, Transaction Data and Privacy

    What client and transaction information must be protected, where AI tools put it, what regulators in South Carolina, North Carolina and California advise, how California privacy and breach law work as a worked example of state law, and a repeatable method for deciding whether a piece of information may go into a particular tool.

  4. Module 04

    Licence Law, Broker Supervision and Your Duties When AI Helps

    The duties that stay with the licensee and the broker when AI helps: South Carolina's statute on AI-assisted work product, California and North Carolina regulator guidance, Texas broker supervision rules and canons, the NAR Code for REALTOR® members, and how to find your own commission's rules and verify a licence.

  5. Module 05

    Fair Housing Foundations for Every AI-Assisted Task

    The Fair Housing Act and HUD's advertising regulation applied to AI output: statements, images and audience selection, availability, blockbusting, steering and accommodation requests, why owner exemptions never cover advertising, a GPT-4 steering audit, and which federal guidance is withdrawn or only proposed for change while the law still binds.

  6. Module 06

    Verifying Property Facts, Rules and Market Data Produced by AI

    A verification workflow from question to client-ready answer. The assistant is never the source: check property facts against the listing record and seller documents, rules against the issuing body's text, and market figures against their named origin and period. Learn why a standard data field is not an accurate value, and record what was checked.

MAREC

Levels in this programme

  1. Level 1 MAREC Level 1 - AI Foundations for Real Estate You are viewing this level
  2. Level 2 MAREC Level 2 — Certified AI Real Estate Professional
  3. Level 3 MAREC Level 3 — Advanced AI Real Estate Operations
  4. Level 4 MAREC Level 4 — Master AI Real Estate Agent Certification (MAREC)
  5. Level 5 MAREC Level 5 — AI Real Estate Automation Specialist
  6. Level 6 MAREC Level 6 — Certified AI Real Estate Instructor

Independent professional education

MAREC is an independent professional education program. It is not a real estate license, does not replace state licensing requirements, and is not endorsed by the National Association of REALTORS, any multiple listing service, brokerage, or state real estate commission. No jurisdictional education hours or approvals are claimed.