Master AI Real Estate Agent Certification · Level 1
Build a responsible AI foundation for lead generation, listings, buyer service, marketing, transaction management, brokerage operations, and leadership across the client lifecycle.
Six-level pathway
Levels are completed in order. Each has its own modules, knowledge checks, final examination, and certificate; Levels 3 to 5 add a reviewed capstone and Level 6 a teach-back assignment.
Level 1 · Foundations
15 hours · 15 modules · Open for enrollment
Level 2 · Certified Professional
14 hours · 5 modules · Open for enrollment
Level 3 · Advanced Operations
16 hours · 5 modules · Open for enrollment
Level 4 · Master Certification
18 hours · 5 modules · Open for enrollment
Level 5 · Automation Specialist
16 hours · 5 modules · Open for enrollment
Level 6 · Certified Instructor
15 hours · 5 modules · Open for enrollment
Course outline
Each module connects practical AI capability to fair housing, consumer protection, privacy, documentation, security, compliance, and responsible human oversight.
Module 01
3 lessonsUnderstand machine learning, generative and multimodal AI, reasoning models, voice systems, agents, and the practical limits of current tools.
Module 02
3 lessonsConnect AI use cases to residential, commercial, luxury, property-management, investment, land, and new-construction workflows across the transaction lifecycle.
Module 03
3 lessonsApply fair housing, consumer protection, privacy, bias prevention, transparency, documentation, retention, governance, and human-oversight principles.
Module 04
3 lessonsBuild reusable prompts for lead generation, listings, buyers, sellers, marketing, negotiation support, contracts, CRM work, and social media.
Module 05
3 lessonsUse AI to support prospecting, sphere and referral marketing, online lead capture, local search, campaigns, advertising, and controlled CRM automation.
Module 06
3 lessonsImprove listing presentations, CMA support, property descriptions, photography plans, video scripts, virtual tours, open houses, pricing, and seller communication.
Module 07
3 lessonsSupport consultations, property and neighborhood research, showings, offer preparation, negotiation, education, inspections, and closing preparation.
Module 08
3 lessonsCoordinate documents, tasks, calendars, deadlines, client updates, vendors, inspections, closing checklists, and repeatable transaction workflows.
Module 09
3 lessonsPlan useful local search, business-profile, social, video, blog, email, newsletter, landing-page, lead-magnet, and reputation programs.
Module 10
3 lessonsImprove CRM, knowledge management, document and workflow automation, team collaboration, dashboards, reporting, and business intelligence.
Module 11
3 lessonsProtect consumer and transaction data through secure access, identity checks, vendor review, prompt-injection defenses, governance, monitoring, and incident response.
Module 12
3 lessonsDesign narrowly scoped agents for leads, buyers, sellers, property marketing, transactions, service, reporting, knowledge, and training with approval gates.
Module 13
3 lessonsPlan controlled connections among CRMs, MLS concepts, signatures, document automation, OCR, voice tools, analytics, portals, mobile apps, and APIs.
Module 14
3 lessonsLead hiring, training, coaching, adoption, performance measurement, financial reporting, strategic planning, governance, and responsible brokerage growth.
Module 15
3 lessonsAssess predictive analytics, autonomous agents, digital assistants, smart homes, connected devices, market forecasting, emerging technology, and future regulation.
Learning outcomes
Assessment
The final assessment measures how well you apply the curriculum to realistic client, property, transaction, marketing, and brokerage scenarios.
Start with the vendor-neutral foundations and controlled workflows covered across the complete Level 1 curriculum.
MAREC is an independent professional education program. It is not a real estate license, does not replace state licensing requirements, and is not endorsed by the National Association of REALTORS, any multiple listing service, brokerage, or state real estate commission. No jurisdictional education hours or approvals are claimed.