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AI Foundations for Marketing Professionals course cover

Master AI Marketing Agency Certification · Digital course

MAMAC Level 1: AI Foundations for Marketing Professionals

Self-paced enrollment in the 23-module MAMAC Level 1 curriculum, covering responsible AI across strategy, branding, content, SEO, advertising, social media, analytics, client service, automation, security, and agency leadership.

Modules
23
Estimated time
23 hours
Access
Self-paced

Single-user enrollment

$249.00

One-time purchase
Review the complete curriculum

Enrollment includes

Responsible AI training built for marketing agencies

Evaluate AI tools for marketing value, limitations, client confidentiality, privacy, copyright and trademark awareness, vendor risk, platform policies, and responsible oversight.

Create reliable prompts and verification procedures for strategy, branding, content, SEO, advertising, email, social media, research, analytics, and creative review.

Improve client and campaign workflows without fabricating rankings, approvals, ownership, analytics, customer intent, campaign performance, revenue, or business outcomes.

Automate repetitive agency work with defined data access, permissions, approvals, exceptions, audit trails, output checks, escalation paths, and documented limitations.

Curriculum at a glance

From marketing fundamentals to AI agency leadership

View all 23 modules
  1. Module 01

    Artificial Intelligence Fundamentals

    Understand machine learning, generative and multimodal AI, reasoning models, language models, computer vision, voice, agents, automation, hallucinations, responsible use, human oversight, and emerging trends.

  2. Module 02

    Modern Marketing Fundamentals

    Connect AI use cases to strategy, customer journeys, personas, segmentation, positioning, value propositions, funnels, conversion, acquisition, retention, lifetime value, KPIs, campaign planning, and integrated marketing.

  3. Module 03

    Ethics, Privacy and Responsible AI

    Protect clients and audiences through bias controls, transparency, confidentiality, privacy, copyright and trademark awareness, disclosure, governance, vendor review, human approval, documentation, and retention.

  4. Module 04

    Prompt Engineering for Marketing

    Create reusable, tested prompts for brand voice, campaigns, SEO, advertising, email, social media, video, images, research, analytics, creative review, and controlled prompt libraries.

  5. Module 05

    Agency Strategy

    Apply AI to business planning, service packaging, pricing, competitive analysis, client acquisition, sales funnels, proposals, discovery, operations, scaling, ROI planning, and agency KPIs.

  6. Module 06

    Branding

    Support brand strategy, mission, vision, values, messaging, personality, voice, visual identity, logo direction, style guides, naming, audits, positioning, and accountable human creative review.

Independent professional education

MAMAC is an independent professional education program. It is not a government-issued credential and does not replace legal, accounting, tax, advertising, privacy, cybersecurity, or regulatory advice. AI-generated outputs require qualified human review for accuracy, originality, brand alignment, accessibility, client approval, truthful claims, and platform compliance. Client, customer, employee, and campaign data must be handled through approved systems under applicable privacy and security requirements. The program is not endorsed by Google, Microsoft, Meta, LinkedIn, TikTok, OpenAI, Anthropic, Adobe, any advertising platform, professional association, accrediting organization, regulator, or government agency. No professional education hours or approvals are claimed, and no ranking, advertising approval, lead, conversion, revenue, client-retention, campaign-performance, profitability, or return-on-investment result is guaranteed.