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Master AI Marketing Agency Certification · Digital course

MAMAC Level 1: AI Foundations for Marketing Professionals

Self-paced enrollment in the 23-module MAMAC Level 1 curriculum, covering responsible AI across strategy, branding, content, SEO, advertising, social media, analytics, client service, automation, security, and agency leadership.

Modules
16
Estimated time
40 hours
Access
Self-paced

Single-user enrollment

$249.00

One-time purchase
What Level 1 covers Review the complete curriculum The six-level program

Enrollment includes

Responsible AI training built for marketing agencies

Evaluate AI tools for marketing value, limitations, client confidentiality, privacy, copyright and trademark awareness, vendor risk, platform policies, and responsible oversight.

Create reliable prompts and verification procedures for strategy, branding, content, SEO, advertising, email, social media, research, analytics, and creative review.

Improve client and campaign workflows without fabricating rankings, approvals, ownership, analytics, customer intent, campaign performance, revenue, or business outcomes.

Automate repetitive agency work with defined data access, permissions, approvals, exceptions, audit trails, output checks, escalation paths, and documented limitations.

Curriculum at a glance

From marketing fundamentals to AI agency leadership

View all 16 modules
  1. Module 01

    Modern Artificial Intelligence for Marketing, Advertising and PR Professionals

    What the systems sold to marketers as "AI" actually are, and why that changes how you check them. This module separates rules, machine learning and generative AI, explains how language and image models produce output, opens up the retrieval, tools and agents inside marketing products, and reads the evidence on AI use for what it does and does not show.

  2. Module 02

    What AI Can and Cannot Reliably Do With Claims, Facts and Creative

    Why fluent output can be wrong, and what to do about it. This module covers invented sources, statistics and quotes, unsupported claims in AI search summaries, the uneven line between tasks AI helps with and tasks it harms, creative that drifts toward sameness, and the automation bias that lets errors through review.

  3. Module 03

    Client Confidentiality, Audience Data and Privacy Law

    What client and audience information may never reach an AI tool, and why. This module covers confidential client information, where AI tools put data, state privacy thresholds and opt-outs for sale and targeted advertising, health and children's data, tracking pixels, and a decision method for putting any data into any system.

  4. Module 04

    Who Is Liable: The Agency's Own Exposure Under Advertising Law

    The client is not the only party exposed when an ad deceives. This module explains the section 5 deception and unfairness tests, section 12 false advertisements, the FTC's test for agency liability, agencies as intermediaries and agents in endorsements and reviews, shared responsibility for commercial email, and the agency's duty of honesty to its own clients.

  5. Module 05

    Professional Codes, Self-Regulation and Platform Terms: What Binds Whom

    Marketing has no licensing board, so every rule you meet needs a label. This module sorts member codes (PRSA, AMA), voluntary self-regulation (the National Advertising Division), trade association frameworks (IAB), advocacy pages and platform advertising policies, and shows how to tell each one from law and what it can and cannot do.

  6. Module 06

    Prompt Engineering for Marketing and Communications Work

    A structured way to ask AI for marketing drafts that a reviewer can check. This module builds a nine-part prompt, shows why claims and figures are supplied from the substantiation file rather than generated, sets a paste check before prompting, and covers iteration, deliberate variation, task patterns and instruction-like text hidden in pasted material.

MAMAC

Levels in this programme

  1. Level 1 MAMAC Level 1: AI Foundations for Marketing Professionals You are viewing this level
  2. Level 2 MAMAC Level 2 — Certified AI Marketing Professional
  3. Level 3 MAMAC Level 3 — Advanced AI Agency Operations
  4. Level 4 MAMAC Level 4 — Master AI Marketing Agency Certification
  5. Level 5 MAMAC Level 5 — AI Marketing Automation Specialist
  6. Level 6 MAMAC Level 6 — Certified AI Marketing Instructor

Independent professional education

MAMAC is an independent professional education program. It is not a government-issued credential and does not replace legal, accounting, tax, advertising, privacy, cybersecurity, or regulatory advice. AI-generated outputs require qualified human review for accuracy, originality, brand alignment, accessibility, client approval, truthful claims, and platform compliance. Client, customer, employee, and campaign data must be handled through approved systems under applicable privacy and security requirements. The program is not endorsed by Google, Microsoft, Meta, LinkedIn, TikTok, OpenAI, Anthropic, Adobe, any advertising platform, professional association, accrediting organization, regulator, or government agency. No professional education hours or approvals are claimed, and no ranking, advertising approval, lead, conversion, revenue, client-retention, campaign-performance, profitability, or return-on-investment result is guaranteed.