Master AI Marketing Agency Certification · Level 1
Build a responsible AI foundation for strategy, branding, content, search, advertising, social media, email, multimedia, creative operations, client service, projects, sales, analytics, automation, security, finance, and agency leadership.
Six-level pathway
Levels are completed in order. Each has its own modules, knowledge checks, final examination, and certificate; Levels 3 to 5 add a reviewed capstone and Level 6 a teach-back assignment.
Level 1 · Foundations
23 hours · 23 modules · Open for enrollment
Level 2 · Certified Professional
14 hours · 5 modules · Open for enrollment
Level 3 · Advanced Operations
16 hours · 5 modules · Open for enrollment
Level 4 · Master Certification
18 hours · 5 modules · Open for enrollment
Level 5 · Automation Specialist
15 hours · 5 modules · Open for enrollment
Level 6 · Certified Instructor
14 hours · 5 modules · Open for enrollment
Course outline
Each module connects practical marketing capability to originality, transparent claims, client confidentiality, privacy, platform-policy awareness, source verification, human creative direction, approvals, auditability, escalation, and accountable decisions.
Module 01
3 lessonsUnderstand machine learning, generative and multimodal AI, reasoning models, language models, computer vision, voice, agents, automation, hallucinations, responsible use, human oversight, and emerging trends.
Module 02
3 lessonsConnect AI use cases to strategy, customer journeys, personas, segmentation, positioning, value propositions, funnels, conversion, acquisition, retention, lifetime value, KPIs, campaign planning, and integrated marketing.
Module 03
3 lessonsProtect clients and audiences through bias controls, transparency, confidentiality, privacy, copyright and trademark awareness, disclosure, governance, vendor review, human approval, documentation, and retention.
Module 04
3 lessonsCreate reusable, tested prompts for brand voice, campaigns, SEO, advertising, email, social media, video, images, research, analytics, creative review, and controlled prompt libraries.
Module 05
3 lessonsApply AI to business planning, service packaging, pricing, competitive analysis, client acquisition, sales funnels, proposals, discovery, operations, scaling, ROI planning, and agency KPIs.
Module 06
3 lessonsSupport brand strategy, mission, vision, values, messaging, personality, voice, visual identity, logo direction, style guides, naming, audits, positioning, and accountable human creative review.
Module 07
3 lessonsPlan and review editorial calendars, research, articles, white papers, case studies, landing pages, guides, lead magnets, email, podcast and video scripts, repurposing, quality, and accuracy.
Module 08
3 lessonsApply keyword, intent, technical, on-page, internal-link, content-cluster, local, schema, business-profile, metadata, sitemap, search-console, AI-search, and content-quality concepts without guaranteeing rankings.
Module 09
3 lessonsSupport campaign planning across major advertising platforms, audience targeting, creative testing, budgets, conversion tracking, landing pages, reporting, optimization, policy checks, and accountable human approval.
Module 10
3 lessonsPlan channel-appropriate content, communities, social listening, outreach, calendars, analytics, engagement, and repurposing across major social platforms with human moderation and platform-policy review.
Module 11
3 lessonsBuild consent-aware welcome, nurture, sales, newsletter, lifecycle, segmented, personalized, automated, deliverability, testing, and performance-analysis workflows with approval and opt-out controls.
Module 12
3 lessonsSupport video planning, scripts, short- and long-form production, channel optimization, podcasts, voice AI, captions, accessibility, editing, publishing, and qualified creative review.
Module 13
3 lessonsImprove creative briefs, hierarchy, typography, color, accessibility, infographics, presentations, design systems, brand consistency, creative QA, AI-image review, and human design direction.
Module 14
3 lessonsImprove discovery, requirements, onboarding, scope, kickoffs, communication, agendas, notes, change requests, approval workflows, satisfaction, renewals, upselling, and documented client decisions.
Module 15
3 lessonsOrganize tasks, milestones, resources, schedules, dependencies, risks, deliverables, status reporting, quality assurance, dashboards, lessons learned, accountable owners, and client approvals.
Module 16
3 lessonsSupport lead qualification, scripts, proposals, pricing, negotiation, pipelines, CRM workflows, forecasting, referral programs, and retention without fabricating demand, results, or customer intent.
Module 17
3 lessonsBuild reviewed traffic, lead, conversion, acquisition-cost, return-on-ad-spend, marketing-ROI, executive-dashboard, business-intelligence, trend, and reporting workflows from verified source data.
Module 18
3 lessonsMap and automate CRM, email, reporting, social, content, knowledge, tasks, and API-enabled workflows with permissions, human approvals, audit logs, exception handling, monitoring, and rollback plans.
Module 19
3 lessonsDesign narrowly scoped SEO, content, copywriting, branding, advertising, analytics, social, email, proposal, client-success, research, sales, and reporting agents with permissions, logs, output checks, escalation, and clear limitations.
Module 20
3 lessonsProtect client data and agency systems through strong authentication, encryption, secure sharing, phishing and ransomware defenses, prompt-injection controls, vendor security, incident response, and business continuity.
Module 21
3 lessonsUnderstand pricing, margins, project profitability, retainers, subscriptions, cash flow, forecasts, expenses, budgets, and executive dashboards with qualified accounting review and no revenue guarantees.
Module 22
3 lessonsLead hiring, training, performance, team scaling, department design, executive KPIs, business planning, strategic growth, change management, governance, and responsible AI adoption.
Module 23
3 lessonsEvaluate autonomous agents, predictive marketing, personalization, voice and visual search, synthetic media, AI search engines, automation, emerging regulation, workforce effects, and continuous learning.
Learning outcomes
Assessment
The final assessment measures how well you apply the curriculum to realistic strategy, branding, creative, SEO, advertising, social, email, analytics, client, project, automation, security, financial, and leadership scenarios.
Start with the vendor-neutral foundations, creative-review controls, and agency workflows covered across the complete Level 1 curriculum.
MAMAC is an independent professional education program. It is not a government-issued credential and does not replace legal, accounting, tax, advertising, privacy, cybersecurity, or regulatory advice. AI-generated outputs require qualified human review for accuracy, originality, brand alignment, accessibility, client approval, truthful claims, and platform compliance. Client, customer, employee, and campaign data must be handled through approved systems under applicable privacy and security requirements. The program is not endorsed by Google, Microsoft, Meta, LinkedIn, TikTok, OpenAI, Anthropic, Adobe, any advertising platform, professional association, accrediting organization, regulator, or government agency. No professional education hours or approvals are claimed, and no ranking, advertising approval, lead, conversion, revenue, client-retention, campaign-performance, profitability, or return-on-investment result is guaranteed.