Master AI Marketing Agency Certification · Level 1
Build a responsible AI foundation for strategy, branding, content, search, advertising, social media, email, multimedia, creative operations, client service, projects, sales, analytics, automation, security, finance, and agency leadership.
Course outline
Each module connects practical marketing capability to originality, transparent claims, client confidentiality, privacy, platform-policy awareness, source verification, human creative direction, approvals, auditability, escalation, and accountable decisions.
Module 01
Understand machine learning, generative and multimodal AI, reasoning models, language models, computer vision, voice, agents, automation, hallucinations, responsible use, human oversight, and emerging trends.
Module 02
Connect AI use cases to strategy, customer journeys, personas, segmentation, positioning, value propositions, funnels, conversion, acquisition, retention, lifetime value, KPIs, campaign planning, and integrated marketing.
Module 03
Protect clients and audiences through bias controls, transparency, confidentiality, privacy, copyright and trademark awareness, disclosure, governance, vendor review, human approval, documentation, and retention.
Module 04
Create reusable, tested prompts for brand voice, campaigns, SEO, advertising, email, social media, video, images, research, analytics, creative review, and controlled prompt libraries.
Module 05
Apply AI to business planning, service packaging, pricing, competitive analysis, client acquisition, sales funnels, proposals, discovery, operations, scaling, ROI planning, and agency KPIs.
Module 06
Support brand strategy, mission, vision, values, messaging, personality, voice, visual identity, logo direction, style guides, naming, audits, positioning, and accountable human creative review.
Module 07
Plan and review editorial calendars, research, articles, white papers, case studies, landing pages, guides, lead magnets, email, podcast and video scripts, repurposing, quality, and accuracy.
Module 08
Apply keyword, intent, technical, on-page, internal-link, content-cluster, local, schema, business-profile, metadata, sitemap, search-console, AI-search, and content-quality concepts without guaranteeing rankings.
Module 09
Support campaign planning across major advertising platforms, audience targeting, creative testing, budgets, conversion tracking, landing pages, reporting, optimization, policy checks, and accountable human approval.
Module 10
Plan channel-appropriate content, communities, social listening, outreach, calendars, analytics, engagement, and repurposing across major social platforms with human moderation and platform-policy review.
Module 11
Build consent-aware welcome, nurture, sales, newsletter, lifecycle, segmented, personalized, automated, deliverability, testing, and performance-analysis workflows with approval and opt-out controls.
Module 12
Support video planning, scripts, short- and long-form production, channel optimization, podcasts, voice AI, captions, accessibility, editing, publishing, and qualified creative review.
Module 13
Improve creative briefs, hierarchy, typography, color, accessibility, infographics, presentations, design systems, brand consistency, creative QA, AI-image review, and human design direction.
Module 14
Improve discovery, requirements, onboarding, scope, kickoffs, communication, agendas, notes, change requests, approval workflows, satisfaction, renewals, upselling, and documented client decisions.
Module 15
Organize tasks, milestones, resources, schedules, dependencies, risks, deliverables, status reporting, quality assurance, dashboards, lessons learned, accountable owners, and client approvals.
Module 16
Support lead qualification, scripts, proposals, pricing, negotiation, pipelines, CRM workflows, forecasting, referral programs, and retention without fabricating demand, results, or customer intent.
Module 17
Build reviewed traffic, lead, conversion, acquisition-cost, return-on-ad-spend, marketing-ROI, executive-dashboard, business-intelligence, trend, and reporting workflows from verified source data.
Module 18
Map and automate CRM, email, reporting, social, content, knowledge, tasks, and API-enabled workflows with permissions, human approvals, audit logs, exception handling, monitoring, and rollback plans.
Module 19
Design narrowly scoped SEO, content, copywriting, branding, advertising, analytics, social, email, proposal, client-success, research, sales, and reporting agents with permissions, logs, output checks, escalation, and clear limitations.
Module 20
Protect client data and agency systems through strong authentication, encryption, secure sharing, phishing and ransomware defenses, prompt-injection controls, vendor security, incident response, and business continuity.
Module 21
Understand pricing, margins, project profitability, retainers, subscriptions, cash flow, forecasts, expenses, budgets, and executive dashboards with qualified accounting review and no revenue guarantees.
Module 22
Lead hiring, training, performance, team scaling, department design, executive KPIs, business planning, strategic growth, change management, governance, and responsible AI adoption.
Module 23
Evaluate autonomous agents, predictive marketing, personalization, voice and visual search, synthetic media, AI search engines, automation, emerging regulation, workforce effects, and continuous learning.
Learning outcomes
Assessment
The final assessment measures how well you apply the curriculum to realistic strategy, branding, creative, SEO, advertising, social, email, analytics, client, project, automation, security, financial, and leadership scenarios.
Start with the vendor-neutral foundations, creative-review controls, and agency workflows covered across the complete Level 1 curriculum.
MAMAC is an independent professional education program. It is not a government-issued credential and does not replace legal, accounting, tax, advertising, privacy, cybersecurity, or regulatory advice. AI-generated outputs require qualified human review for accuracy, originality, brand alignment, accessibility, client approval, truthful claims, and platform compliance. Client, customer, employee, and campaign data must be handled through approved systems under applicable privacy and security requirements. The program is not endorsed by Google, Microsoft, Meta, LinkedIn, TikTok, OpenAI, Anthropic, Adobe, any advertising platform, professional association, accrediting organization, regulator, or government agency. No professional education hours or approvals are claimed, and no ranking, advertising approval, lead, conversion, revenue, client-retention, campaign-performance, profitability, or return-on-investment result is guaranteed.