Is Level 1 only for people who write copy or run ads?

No. It is written for every role in an agency, including owners, account teams, project managers, analysts, and sales. The modules on client management, project management, finance, security, and leadership are as central as the creative and media modules, because AI decisions are made across the whole business.

Which AI tools do I need?

The course is vendor-neutral. Any general-purpose assistant your organisation permits will do for the exercises, which use fictional clients and campaigns only. The lessons explain how to judge whether a given tool is suitable for a given class of data, which matters more than which brand you use.

Does Level 1 teach me how to make an ad claim or a disclosure compliant?

Level 1 teaches you to recognise when a claim needs substantiation, when a post needs a disclosure, and when an image or voice raises a likeness or copyright question, and to route those to the right reviewer. The applied workflows for substantiation files, disclosure placement, and platform policies are in Level 2 and beyond. None of the levels replaces legal or compliance advice.

What do I receive when I finish?

A Level 1 certificate issued by AI Coalition Network with a public verification page and QR code. It records completion of this course only. It is not a licence, a platform certification, or a regulatory approval, and it does not by itself complete the master programme.

Master AI Marketing Agency Certification · Level 1 · Foundations

AI Foundations for Marketing Professionals

Level 1 of the Master AI Marketing Agency Certification

The responsible AI grounding marketing professionals need before applying AI to client work, creative production, search, advertising, analytics, agency data, automation, or business decisions.

Enroll in Level 1 Full curriculum

Level: 1 of 6
Difficulty: Beginner
Estimated time: 23 hours
Modules: 23
Curriculum: Version 2026.2

About this level

Level 1 is the shared vocabulary for everyone in a marketing agency who will touch an AI tool: account leads, strategists, copywriters, designers, SEO and paid-media specialists, social and email teams, analysts, project managers, and the owners who sign the client contracts. It explains what machine learning, generative and multimodal models, and agents actually do, where they fail, and why a fluent paragraph about a product, a market, or a competitor is not evidence of anything until a person has checked it.

The twenty-three modules move from AI fundamentals through modern marketing fundamentals, ethics and privacy, and prompt engineering into every discipline an agency sells: strategy, branding, content, search, paid advertising, social media, email, video and multimedia, design, client management, project management, sales, analytics, automation, agents, cybersecurity, finance, leadership, and the future of AI in marketing. Each module ties the capability to the controls that keep it safe for a client: originality and copyright awareness, truthful claims, disclosure of paid and synthetic content, consent for email and SMS, confidentiality of client and consumer data, platform-policy awareness, source verification, and a named human approver.

You will finish Level 1 able to describe an AI tool's limits to a client in plain language, classify data before it enters a tool, write a prompt that names its sources and its review step, recognise a hallucinated statistic or a fabricated testimonial, and explain why the agency, not the software, is accountable for what gets published. Levels 2 through 6 build on this foundation with applied workflows, agency operations, governance, automation, and instruction.

This is an independent educational course offered by AI Coalition Network. Completing it earns a certificate with a public verification page. It is not a professional licence, a platform certification, or a regulatory approval, and it does not replace legal, privacy, or advertising-compliance advice.

What you will be able to do

Explain in plain language how machine learning, large language models, image and video generation, voice synthesis, and agents work, and where each one fails in marketing use.
Recognise hallucinated statistics, invented sources, fabricated testimonials, and unsupported product claims in AI output and describe the check that catches each one.
Classify client, consumer, and campaign data before it reaches an AI tool and apply the confidentiality, privacy, and consent duties that attach to each class.
Write structured prompts for brand voice, campaign planning, content, search, advertising, email, social, research, and analytics tasks that name their sources and their human review step.
Identify the disclosure, copyright, trademark, likeness, and platform-policy questions raised by AI-generated copy, images, video, and voice before creative is released.
Describe the human approval, documentation, and escalation habits that keep AI-assisted agency work accountable to the client and defensible to a regulator or platform.

Modules and lessons

Module 01

Artificial Intelligence Fundamentals

Understand machine learning, generative and multimodal AI, reasoning models, language models, computer vision, voice, agents, automation, hallucinations, responsible use, human oversight, and emerging trends.

Artificial Intelligence Fundamentals: Professional Foundations 50 min
Controlled Workflows for Artificial Intelligence Fundamentals 50 min
Applied Lab: Artificial Intelligence Fundamentals 50 min

Module 02

Modern Marketing Fundamentals

Connect AI use cases to strategy, customer journeys, personas, segmentation, positioning, value propositions, funnels, conversion, acquisition, retention, lifetime value, KPIs, campaign planning, and integrated marketing.

Modern Marketing Fundamentals: Professional Foundations 50 min
Controlled Workflows for Modern Marketing Fundamentals 50 min
Applied Lab: Modern Marketing Fundamentals 50 min

Module 03

Ethics, Privacy and Responsible AI

Protect clients and audiences through bias controls, transparency, confidentiality, privacy, copyright and trademark awareness, disclosure, governance, vendor review, human approval, documentation, and retention.

Ethics, Privacy and Responsible AI: Professional Foundations 50 min
Controlled Workflows for Ethics, Privacy and Responsible AI 50 min
Applied Lab: Ethics, Privacy and Responsible AI 50 min

Module 04

Prompt Engineering for Marketing

Create reusable, tested prompts for brand voice, campaigns, SEO, advertising, email, social media, video, images, research, analytics, creative review, and controlled prompt libraries.

Prompt Engineering for Marketing: Professional Foundations 50 min
Controlled Workflows for Prompt Engineering for Marketing 50 min
Applied Lab: Prompt Engineering for Marketing 50 min

Module 05

Agency Strategy

Apply AI to business planning, service packaging, pricing, competitive analysis, client acquisition, sales funnels, proposals, discovery, operations, scaling, ROI planning, and agency KPIs.

Agency Strategy: Professional Foundations 50 min
Controlled Workflows for Agency Strategy 50 min
Applied Lab: Agency Strategy 50 min

Module 06

Branding

Support brand strategy, mission, vision, values, messaging, personality, voice, visual identity, logo direction, style guides, naming, audits, positioning, and accountable human creative review.

Branding: Professional Foundations 50 min
Controlled Workflows for Branding 50 min
Applied Lab: Branding 50 min

Module 07

Content Marketing

Plan and review editorial calendars, research, articles, white papers, case studies, landing pages, guides, lead magnets, email, podcast and video scripts, repurposing, quality, and accuracy.

Content Marketing: Professional Foundations 50 min
Controlled Workflows for Content Marketing 50 min
Applied Lab: Content Marketing 50 min

Module 08

Search Engine Optimization

Apply keyword, intent, technical, on-page, internal-link, content-cluster, local, schema, business-profile, metadata, sitemap, search-console, AI-search, and content-quality concepts without guaranteeing rankings.

Search Engine Optimization: Professional Foundations 50 min
Controlled Workflows for Search Engine Optimization 50 min
Applied Lab: Search Engine Optimization 50 min

Module 09

Paid Advertising

Support campaign planning across major advertising platforms, audience targeting, creative testing, budgets, conversion tracking, landing pages, reporting, optimization, policy checks, and accountable human approval.

Paid Advertising: Professional Foundations 50 min
Controlled Workflows for Paid Advertising 50 min
Applied Lab: Paid Advertising 50 min

Module 10

Social Media Marketing

Plan channel-appropriate content, communities, social listening, outreach, calendars, analytics, engagement, and repurposing across major social platforms with human moderation and platform-policy review.

Social Media Marketing: Professional Foundations 50 min
Controlled Workflows for Social Media Marketing 50 min
Applied Lab: Social Media Marketing 50 min

Module 11

Email Marketing

Build consent-aware welcome, nurture, sales, newsletter, lifecycle, segmented, personalized, automated, deliverability, testing, and performance-analysis workflows with approval and opt-out controls.

Email Marketing: Professional Foundations 50 min
Controlled Workflows for Email Marketing 50 min
Applied Lab: Email Marketing 50 min

Module 12

Video and Multimedia Marketing

Support video planning, scripts, short- and long-form production, channel optimization, podcasts, voice AI, captions, accessibility, editing, publishing, and qualified creative review.

Video and Multimedia Marketing: Professional Foundations 50 min
Controlled Workflows for Video and Multimedia Marketing 50 min
Applied Lab: Video and Multimedia Marketing 50 min

Module 13

Graphic Design and Creative Workflows

Improve creative briefs, hierarchy, typography, color, accessibility, infographics, presentations, design systems, brand consistency, creative QA, AI-image review, and human design direction.

Graphic Design and Creative Workflows: Professional Foundations 50 min
Controlled Workflows for Graphic Design and Creative Workflows 50 min
Applied Lab: Graphic Design and Creative Workflows 50 min

Module 14

Client Management

Improve discovery, requirements, onboarding, scope, kickoffs, communication, agendas, notes, change requests, approval workflows, satisfaction, renewals, upselling, and documented client decisions.

Client Management: Professional Foundations 50 min
Controlled Workflows for Client Management 50 min
Applied Lab: Client Management 50 min

Module 15

Project Management

Organize tasks, milestones, resources, schedules, dependencies, risks, deliverables, status reporting, quality assurance, dashboards, lessons learned, accountable owners, and client approvals.

Project Management: Professional Foundations 50 min
Controlled Workflows for Project Management 50 min
Applied Lab: Project Management 50 min

Module 16

Sales and Business Development

Support lead qualification, scripts, proposals, pricing, negotiation, pipelines, CRM workflows, forecasting, referral programs, and retention without fabricating demand, results, or customer intent.

Sales and Business Development: Professional Foundations 50 min
Controlled Workflows for Sales and Business Development 50 min
Applied Lab: Sales and Business Development 50 min

Module 17

Marketing Analytics

Build reviewed traffic, lead, conversion, acquisition-cost, return-on-ad-spend, marketing-ROI, executive-dashboard, business-intelligence, trend, and reporting workflows from verified source data.

Marketing Analytics: Professional Foundations 50 min
Controlled Workflows for Marketing Analytics 50 min
Applied Lab: Marketing Analytics 50 min

Module 18

AI Automation

Map and automate CRM, email, reporting, social, content, knowledge, tasks, and API-enabled workflows with permissions, human approvals, audit logs, exception handling, monitoring, and rollback plans.

AI Automation: Professional Foundations 50 min
Controlled Workflows for AI Automation 50 min
Applied Lab: AI Automation 50 min

Module 19

Building AI Marketing Agents

Design narrowly scoped SEO, content, copywriting, branding, advertising, analytics, social, email, proposal, client-success, research, sales, and reporting agents with permissions, logs, output checks, escalation, and clear limitations.

Building AI Marketing Agents: Professional Foundations 50 min
Controlled Workflows for Building AI Marketing Agents 50 min
Applied Lab: Building AI Marketing Agents 50 min

Module 20

Cybersecurity for Agencies

Protect client data and agency systems through strong authentication, encryption, secure sharing, phishing and ransomware defenses, prompt-injection controls, vendor security, incident response, and business continuity.

Cybersecurity for Agencies: Professional Foundations 50 min
Controlled Workflows for Cybersecurity for Agencies 50 min
Applied Lab: Cybersecurity for Agencies 50 min

Module 21

Finance for Agencies

Understand pricing, margins, project profitability, retainers, subscriptions, cash flow, forecasts, expenses, budgets, and executive dashboards with qualified accounting review and no revenue guarantees.

Finance for Agencies: Professional Foundations 50 min
Controlled Workflows for Finance for Agencies 50 min
Applied Lab: Finance for Agencies 50 min

Module 22

Leadership and Agency Growth

Lead hiring, training, performance, team scaling, department design, executive KPIs, business planning, strategic growth, change management, governance, and responsible AI adoption.

Leadership and Agency Growth: Professional Foundations 50 min
Controlled Workflows for Leadership and Agency Growth 50 min
Applied Lab: Leadership and Agency Growth 50 min

Module 23

Future of AI Marketing

Evaluate autonomous agents, predictive marketing, personalization, voice and visual search, synthetic media, AI search engines, automation, emerging regulation, workforce effects, and continuous learning.

Future of AI Marketing: Professional Foundations 50 min
Controlled Workflows for Future of AI Marketing 50 min
Applied Lab: Future of AI Marketing 50 min

Assessment

Level 1 Final Comprehensive Examination

Questions: 30
Time limit: 120 minutes
Passing score: 80%
Attempts: 3

Questions are drawn at random from a reviewed bank. Every module also has a knowledge check.

Completion and certificate

Complete every published lesson in all twenty-three modules.
Pass each module knowledge check with a score of 80 percent or higher.
Pass the Level 1 Final Comprehensive Examination with a score of 80 percent or higher within the allowed attempts.
Acknowledge the academic-integrity statement before each examination attempt.

On completion you receive the certificate AI Foundations for Marketing Professionals (Level 1 of 6) with a unique number, a QR code, and a public verification page. Completing this level alone does not complete the master certification.

Frequently asked questions

Is Level 1 only for people who write copy or run ads?: No. It is written for every role in an agency, including owners, account teams, project managers, analysts, and sales. The modules on client management, project management, finance, security, and leadership are as central as the creative and media modules, because AI decisions are made across the whole business.
Which AI tools do I need?: The course is vendor-neutral. Any general-purpose assistant your organisation permits will do for the exercises, which use fictional clients and campaigns only. The lessons explain how to judge whether a given tool is suitable for a given class of data, which matters more than which brand you use.
Does Level 1 teach me how to make an ad claim or a disclosure compliant?: Level 1 teaches you to recognise when a claim needs substantiation, when a post needs a disclosure, and when an image or voice raises a likeness or copyright question, and to route those to the right reviewer. The applied workflows for substantiation files, disclosure placement, and platform policies are in Level 2 and beyond. None of the levels replaces legal or compliance advice.
What do I receive when I finish?: A Level 1 certificate issued by AI Coalition Network with a public verification page and QR code. It records completion of this course only. It is not a licence, a platform certification, or a regulatory approval, and it does not by itself complete the master programme.

Sources consulted

Primary sources that shaped this level. Each is labelled by what kind of authority it is; consult the original for the current text.

AI Coalition Network — Certification Educational Standard: Human Review of AI-Assisted Professional Work AI Coalition Network educational standard · accessed Sep 14, 2026
Federal Trade Commission — FTC Announces Crackdown on Deceptive AI Claims and Schemes (Operation AI Comply) Industry guidance · published Sep 25, 2024 · accessed Sep 3, 2026
Federal Trade Commission — Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 CFR Part 255 (revised 2023) Industry guidance · published Jul 26, 2023 · accessed Sep 3, 2026
Federal Trade Commission — CAN-SPAM Act: A Compliance Guide for Business Industry guidance · accessed Sep 3, 2026
Federal Trade Commission — Trade Regulation Rule on the Use of Consumer Reviews and Testimonials, 16 CFR Part 465 (Final Rule) Regulation · published Aug 14, 2024 · accessed Sep 3, 2026
Federal Trade Commission — FTC Policy Statement Regarding Advertising Substantiation Industry guidance · accessed Sep 3, 2026
National Institute of Standards and Technology — Artificial Intelligence Risk Management Framework (AI RMF 1.0), NIST AI 100-1 Standard or framework · published Jan 26, 2023 · accessed Sep 14, 2026
National Institute of Standards and Technology — Artificial Intelligence Risk Management Framework: Generative Artificial Intelligence Profile, NIST AI 600-1 Standard or framework · published Jul 26, 2024 · accessed Sep 14, 2026
OWASP Foundation — OWASP Top 10 for LLM Applications 2025 Standard or framework · published Nov 18, 2024 · accessed Sep 14, 2026
United States Copyright Office — Copyright Registration Guidance: Works Containing Material Generated by Artificial Intelligence (88 FR 16190) Industry guidance · published Mar 16, 2023 · accessed Sep 3, 2026
World Wide Web Consortium (W3C) — Web Content Accessibility Guidelines (WCAG) 2.2 Standard or framework · published Oct 5, 2023 · accessed Sep 3, 2026

Who it is for

Agency owners and executives, account managers, strategists, copywriters, designers, creative directors, SEO, SEM, paid-media, social, email and marketing-automation specialists, analysts, project managers, sales and business-development staff, freelancers and consultants, and in-house marketing teams who want a common standard for responsible AI use. No prior AI training is assumed.

Prerequisites

No prerequisites. Learners should be comfortable with everyday marketing vocabulary (campaign, funnel, conversion, brief) and have access to at least one general-purpose AI assistant their organisation permits for training exercises with fictional data.

Program roadmap

L1 · AI Foundations for Marketing Professionals Available
L2 · Certified AI Marketing Professional Available
L3 · Advanced AI Agency Operations Available
L4 · Master AI Marketing Agency Certification Available
L5 · AI Marketing Automation Specialist Available
L6 · Certified AI Marketing Instructor Available

Review cycle

Curriculum version 2026.2. Last reviewed Sep 2, 2026. Next review scheduled Sep 2, 2027.

Independent professional education

MAMAC is an independent professional education program. It is not a government-issued credential and does not replace legal, accounting, tax, advertising, privacy, cybersecurity, or regulatory advice. AI-generated outputs require qualified human review for accuracy, originality, brand alignment, accessibility, client approval, truthful claims, and platform compliance. Client, customer, employee, and campaign data must be handled through approved systems under applicable privacy and security requirements. The program is not endorsed by Google, Microsoft, Meta, LinkedIn, TikTok, OpenAI, Anthropic, Adobe, any advertising platform, professional association, accrediting organization, regulator, or government agency. No professional education hours or approvals are claimed, and no ranking, advertising approval, lead, conversion, revenue, client-retention, campaign-performance, profitability, or return-on-investment result is guaranteed.