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Master AI Marketing Agency Certification · Digital course

MAMAC Level 4 — Master AI Marketing Agency Certification

Self-paced enrollment in Level 4 of the Master AI Marketing Agency Certification: The master credential: govern AI across an agency. Accountability structures, client disclosure and contract terms, vendor assessment, security controls over client data, regulatory and intellectual-property exposure across a client portfolio, independent verification of results, and leading the change.

Modules
14
Estimated time
40 hours
Access
Self-paced

Single-user enrollment

$649.00

One-time purchase
What Level 4 covers Review the complete curriculum The six-level program

Enrollment includes

Responsible AI training built for marketing agencies

Evaluate AI tools for marketing value, limitations, client confidentiality, privacy, copyright and trademark awareness, vendor risk, platform policies, and responsible oversight.

Create reliable prompts and verification procedures for strategy, branding, content, SEO, advertising, email, social media, research, analytics, and creative review.

Improve client and campaign workflows without fabricating rankings, approvals, ownership, analytics, customer intent, campaign performance, revenue, or business outcomes.

Automate repetitive agency work with defined data access, permissions, approvals, exceptions, audit trails, output checks, escalation paths, and documented limitations.

Curriculum at a glance

From marketing fundamentals to AI agency leadership

View all 14 modules
  1. Module 01

    What an Agency Owes: Accountability for AI Across a Marketing Agency

    Level 4 opens with the agency's own exposure: why responsibility for AI work spreads across client, account team, studio, freelancers and tools, what each FTC source says about agencies, why honesty to the agency's own clients about AI services matters, and what no tool, vendor or client indemnity can take off the agency.

  2. Module 02

    Writing the Agency AI Governance Programme

    How to write an AI governance programme sized to the agency: the eight parts it needs, built on the voluntary NIST AI RMF and its generative AI profile, with ISO/IEC 42001, PRSA guidance and the IAB disclosure framework as optional inputs, and the EU AI Act for agencies whose work falls in its scope, with the amended dates.

  3. Module 03

    The AI Decision Record and Surviving Staff and Client Turnover

    How an agency records why each AI governance decision was made, who made it, on what evidence and when it will be reviewed; which records the law already requires that the decision record should point to; and how to keep the record useful to a future principal, client, acquirer or regulator through staff and client turnover.

  4. Module 04

    The Regulatory Map: Which Rules Reach the Agency and Its Clients

    Which authorities reach an agency and for which work: section 5, the reviews rule and the TCPA for everyone; state privacy law by threshold, worked through for California and Connecticut; state AI law taught as movement in Colorado and Texas; the EU AI Act as a scope question; and the client categories and changes that redraw the map.

  5. Module 05

    Due Diligence on a Marketing AI Supplier

    How an agency assesses a marketing AI supplier before it touches client work: testing capability claims against the FTC's enforcement record, examining data handling and terms that change, asking security and change questions, telling an answer from an evasion, and carrying its own exposure when it resells or white-labels a supplier's service.

  6. Module 06

    Reading the Evidence: What AI Has and Has Not Been Shown to Do in Marketing

    How to read an evidence claim about AI in marketing by what was measured, on whom, how and whether it was corrected: productivity and image studies, the corrected personalisation result, the null microtargeting result, audience reactions to AI authorship, recommendations, synthetic faces and labels, and how to design the agency's own test.

MAMAC

Levels in this programme

  1. Level 1 MAMAC Level 1: AI Foundations for Marketing Professionals
  2. Level 2 MAMAC Level 2 — Certified AI Marketing Professional
  3. Level 3 MAMAC Level 3 — Advanced AI Agency Operations
  4. Level 4 MAMAC Level 4 — Master AI Marketing Agency Certification You are viewing this level
  5. Level 5 MAMAC Level 5 — AI Marketing Automation Specialist
  6. Level 6 MAMAC Level 6 — Certified AI Marketing Instructor

Independent professional education

MAMAC is an independent professional education program. It is not a government-issued credential and does not replace legal, accounting, tax, advertising, privacy, cybersecurity, or regulatory advice. AI-generated outputs require qualified human review for accuracy, originality, brand alignment, accessibility, client approval, truthful claims, and platform compliance. Client, customer, employee, and campaign data must be handled through approved systems under applicable privacy and security requirements. The program is not endorsed by Google, Microsoft, Meta, LinkedIn, TikTok, OpenAI, Anthropic, Adobe, any advertising platform, professional association, accrediting organization, regulator, or government agency. No professional education hours or approvals are claimed, and no ranking, advertising approval, lead, conversion, revenue, client-retention, campaign-performance, profitability, or return-on-investment result is guaranteed.