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Master AI Marketing Agency Certification · Digital course

MAMAC Level 3 — Advanced AI Agency Operations

Self-paced enrollment in Level 3 of the Master AI Marketing Agency Certification: Turn individual AI skill into an agency production system: mapped workflows, written SOPs, brand and claims knowledge bases with cited retrieval, integrations into the CMS, DAM and ad platforms, sampled quality assurance, risk tiering by claim type, escalation, and honest performance measurement.

Modules
5
Estimated time
16 hours
Access
Self-paced

Single-user enrollment

$549.00

One-time purchase

Enrollment includes

Responsible AI training built for marketing agencies

Evaluate AI tools for marketing value, limitations, client confidentiality, privacy, copyright and trademark awareness, vendor risk, platform policies, and responsible oversight.

Create reliable prompts and verification procedures for strategy, branding, content, SEO, advertising, email, social media, research, analytics, and creative review.

Improve client and campaign workflows without fabricating rankings, approvals, ownership, analytics, customer intent, campaign performance, revenue, or business outcomes.

Automate repetitive agency work with defined data access, permissions, approvals, exceptions, audit trails, output checks, escalation paths, and documented limitations.

Curriculum at a glance

From marketing fundamentals to AI agency leadership

View all 5 modules
  1. Module 01

    Campaign Workflow Design and SOPs

    Map the campaign production line from brief to publication, mark every step as AI-assistable preparation, human craft, or undelegated judgement, write the SOP a new hire can follow, and tier each step by claim type rather than by channel.

  2. Module 02

    Brand and Claims Knowledge Bases

    Build the controlled document set an AI-assisted studio answers from: brand guides, approved claims lists, substantiation files and category constraints, with versioning, a citation rule, and a retrieval test set that proves the assistant is reading the documents rather than remembering the internet.

  3. Module 03

    Integrations Across the Agency Stack

    Connect AI-assisted workflows to the content management system, digital asset manager, ad platforms and analytics warehouse with read-only defaults, an explicit write list behind approval gates, least-privilege service identities, and vendor terms the agency has actually read.

  4. Module 04

    Quality Assurance and Escalation

    Run a sampled quality-assurance programme with severity-coded errors and thresholds that pause a workflow, apply a pre-flight check before anything goes live, and give every failure a named escalation path with a stop rule nobody can override under deadline.

  5. Module 05

    Measuring Campaign and Workflow Performance

    Separate what the agency controls from what it does not: baselines and holdouts instead of unsupported attribution, operational metrics for an AI-assisted studio, and a quarterly review that reports AI use to clients honestly.

Independent professional education

MAMAC is an independent professional education program. It is not a government-issued credential and does not replace legal, accounting, tax, advertising, privacy, cybersecurity, or regulatory advice. AI-generated outputs require qualified human review for accuracy, originality, brand alignment, accessibility, client approval, truthful claims, and platform compliance. Client, customer, employee, and campaign data must be handled through approved systems under applicable privacy and security requirements. The program is not endorsed by Google, Microsoft, Meta, LinkedIn, TikTok, OpenAI, Anthropic, Adobe, any advertising platform, professional association, accrediting organization, regulator, or government agency. No professional education hours or approvals are claimed, and no ranking, advertising approval, lead, conversion, revenue, client-retention, campaign-performance, profitability, or return-on-investment result is guaranteed.