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Master AI Insurance Agent Certification · Level 1

AI Foundations for Insurance Professionals

Build a responsible AI foundation for prospecting, service, claims support, risk assessment, agency operations, and leadership across the insurance lifecycle.

Level
1
Modules
15
Estimated time
15 hours
Curriculum
Version 2026.2

Six-level pathway

Every level of the MAIAC program

Levels are completed in order. Each has its own modules, knowledge checks, final examination, and certificate; Levels 3 to 5 add a reviewed capstone and Level 6 a teach-back assignment.

  1. Level 1 · Foundations

    AI Foundations for Insurance Professionals

    15 hours · 15 modules · Open for enrollment

    • Artificial Intelligence Fundamentals
    • Insurance Fundamentals
    • Insurance Ethics & Responsible AI
    • Prompt Engineering for Insurance
    • Sales & Prospecting
    • Customer Service Excellence
    • and 9 more
  2. Level 2 · Certified Professional

    Certified AI Insurance Professional

    14 hours · 5 modules · Open for enrollment

    • Insurance Prompting Patterns
    • Policy Documents, Proposals, and Client Communications
    • Research and Verification in Insurance Work
    • Client Service and Claims Communication with AI
    • Professional Responsibility, Records, and Audit Trails
  3. Level 3 · Advanced Operations

    Advanced AI Insurance Operations

    16 hours · 5 modules · Open for enrollment

    • Designing AI-Assisted Agency Workflows
    • Knowledge Bases and Retrieval for Insurance Teams
    • Automating Routine Service and Claims Support
    • Integrations, Quality Assurance, and Escalation
    • Performance Measurement and Advanced Case Studies
  4. Level 4 · Master Certification

    Master AI Insurance Agent Certification (MAIAC)

    18 hours · 5 modules · Open for enrollment

    • Governance and Accountability for an Insurance AI Programme
    • Vendor and Model Assessment
    • Security and Privacy Controls at Programme Level
    • Advanced Applications and Complex Scenario Analysis
    • Leadership, Independent Verification, and Implementation
  5. Level 5 · Automation Specialist

    AI Insurance Agency Automation Specialist

    16 hours · 5 modules · Open for enrollment

    • Agents and Orchestration in Agency Operations
    • APIs, Integrations, and the Agency Systems of Record
    • Human-in-the-Loop Approvals and Access Control
    • Securing Automations, Monitoring, and Incident Response
    • Return on Investment and the Implementation Programme
  6. Level 6 · Certified Instructor

    Certified AI Insurance Instructor

    15 hours · 5 modules · Open for enrollment

    • Adult Learning and Course Design for Insurance Professionals
    • Facilitation, Demonstrations, and Labs
    • Teaching Responsible AI and Handling Difficult Questions
    • Assessment, Learner Support, and Accessibility
    • Curriculum Accuracy, Instructor Ethics, and the Teach-Back

Course outline

Level 1 in detail: what the curriculum covers

Each module connects practical AI capability to consumer protection, documentation, security, compliance, and licensed human oversight.

Module 01

3 lessons

Artificial Intelligence Fundamentals

Understand machine learning, generative and multimodal models, voice systems, reasoning models, agents, and the practical limits of current AI.

  • Artificial Intelligence Fundamentals: Professional Foundations 50 min
  • Controlled Workflows for Artificial Intelligence Fundamentals 50 min
  • Applied Lab: Artificial Intelligence Fundamentals 50 min

Module 02

3 lessons

Insurance Fundamentals

Connect AI use cases to personal, commercial, life, health, benefits, specialty, and reinsurance workflows without replacing licensed coverage judgment.

  • Insurance Fundamentals: Professional Foundations 50 min
  • Controlled Workflows for Insurance Fundamentals 50 min
  • Applied Lab: Insurance Fundamentals 50 min

Module 03

3 lessons

Insurance Ethics & Responsible AI

Apply consumer protection, privacy, fairness, transparency, documentation, retention, governance, disclosure, and human-review principles.

  • Insurance Ethics & Responsible AI: Professional Foundations 50 min
  • Controlled Workflows for Insurance Ethics & Responsible AI 50 min
  • Applied Lab: Insurance Ethics & Responsible AI 50 min

Module 04

3 lessons

Prompt Engineering for Insurance

Create reusable prompt frameworks for sales, service, claims support, proposals, marketing, compliance, management, and controlled automation.

  • Prompt Engineering for Insurance: Professional Foundations 50 min
  • Controlled Workflows for Prompt Engineering for Insurance 50 min
  • Applied Lab: Prompt Engineering for Insurance 50 min

Module 05

3 lessons

Sales & Prospecting

Use AI to support lead generation, qualification, needs analysis, proposal preparation, cross-selling, referrals, renewals, and meeting preparation.

  • Sales & Prospecting: Professional Foundations 50 min
  • Controlled Workflows for Sales & Prospecting 50 min
  • Applied Lab: Sales & Prospecting 50 min

Module 06

3 lessons

Customer Service Excellence

Improve policy servicing, certificates, billing support, renewals, client education, scheduling, knowledge access, and assisted customer conversations.

  • Customer Service Excellence: Professional Foundations 50 min
  • Controlled Workflows for Customer Service Excellence 50 min
  • Applied Lab: Customer Service Excellence 50 min

Module 07

3 lessons

Claims Support

Support intake, documentation, communication, image review, fraud indicators, status updates, escalation, and settlement preparation with human oversight.

  • Claims Support: Professional Foundations 50 min
  • Controlled Workflows for Claims Support 50 min
  • Applied Lab: Claims Support 50 min

Module 08

3 lessons

Risk Assessment

Analyze commercial, personal, property, vehicle, cyber, catastrophe, continuity, and loss-prevention factors using explainable decision support.

  • Risk Assessment: Professional Foundations 50 min
  • Controlled Workflows for Risk Assessment 50 min
  • Applied Lab: Risk Assessment 50 min

Module 09

3 lessons

Agency Operations

Map and improve CRM, task, email, calendar, document, portal, knowledge, procedure, and performance-reporting workflows.

  • Agency Operations: Professional Foundations 50 min
  • Controlled Workflows for Agency Operations 50 min
  • Applied Lab: Agency Operations 50 min

Module 10

3 lessons

Insurance Marketing

Plan compliant local search, content, email, social, video, landing-page, reputation, and advertising programs with measurable outcomes.

  • Insurance Marketing: Professional Foundations 50 min
  • Controlled Workflows for Insurance Marketing 50 min
  • Applied Lab: Insurance Marketing 50 min

Module 11

3 lessons

AI Security & Compliance

Protect consumer and agency data through secure access, encryption, identity checks, vendor review, prompt-injection defenses, monitoring, and incident response.

  • AI Security & Compliance: Professional Foundations 50 min
  • Controlled Workflows for AI Security & Compliance 50 min
  • Applied Lab: AI Security & Compliance 50 min

Module 12

3 lessons

Building AI Agents

Design narrowly scoped agents for leads, quoting support, renewals, service, claims, marketing, compliance, reporting, knowledge, and training.

  • Building AI Agents: Professional Foundations 50 min
  • Controlled Workflows for Building AI Agents 50 min
  • Applied Lab: Building AI Agents 50 min

Module 13

3 lessons

Insurance Technology Integration

Plan controlled connections among agency systems, CRMs, signatures, document automation, OCR, voice tools, analytics, portals, mobile apps, and APIs.

  • Insurance Technology Integration: Professional Foundations 50 min
  • Controlled Workflows for Insurance Technology Integration 50 min
  • Applied Lab: Insurance Technology Integration 50 min

Module 14

3 lessons

Agency Leadership

Lead hiring, training, adoption, performance measurement, profitability, strategic planning, executive reporting, and responsible agency growth.

  • Agency Leadership: Professional Foundations 50 min
  • Controlled Workflows for Agency Leadership 50 min
  • Applied Lab: Agency Leadership 50 min

Module 15

3 lessons

Future of Insurance

Assess predictive underwriting, autonomous agents, digital advisors, connected devices, climate analytics, emerging technology, and future regulation.

  • Future of Insurance: Professional Foundations 50 min
  • Controlled Workflows for Future of Insurance 50 min
  • Applied Lab: Future of Insurance 50 min

Learning outcomes

What you will be able to do

  • Evaluate AI tools for insurance use cases, limitations, privacy, security, and compliance risks.
  • Create reliable prompts for prospecting, proposals, service, claims support, and agency management.
  • Improve customer communication and documentation while preserving licensed human review.
  • Automate repetitive agency workflows with clear approval gates, exceptions, and audit trails.
  • Plan secure integrations and narrowly scoped agents around trusted insurance data and systems.
  • Build an agency AI adoption roadmap with governance, training, success metrics, and measurable value.

Assessment

Level 1 Final Comprehensive Examination

The final assessment measures how well you apply the curriculum to realistic agency, customer, risk, and claims scenarios.

Questions
25
Time limit
90 minutes
Passing score
80%
Maximum attempts
3

Lead responsible AI adoption in insurance

Start with the vendor-neutral foundations and controlled workflows covered across the complete Level 1 curriculum.

Independent professional education

MAIAC is an independent professional education program. It is not an insurance license, does not replace state licensing requirements, and is not endorsed by any carrier, insurance department, or regulator. No regulatory education hours or approvals are claimed.