How this one is meant to be worked through, in the author's own words:
1. Read Chapters 5 to 8 first, in order. They are the four rules and every later chapter refers back to them.
2. Then read Chapter 20 before your next intake, because the source decides more about a batch's profitability than any decision made afterwards.
3. ASK HOW MANY HOURS OF SOURCE WILL ARRIVE, AS A NUMBER, before quoting - and in what form, long-form or purpose-shot. 'A fair bit' is not a number and the client has not measured it.
4. MEASURE THE SOURCE TOTAL YOURSELF at intake, and watch fifteen minutes from the middle rather than the start, because the start is always the most presentable part.
5. ASK WHETHER ANYBODY WILL MARK MOMENTS, and whether a transcript exists - this is the single largest cost lever in the trade, and most recording tools now produce a transcript for free.
6. PRICE ON A SOURCE BAND with a stated rate per additional hour, applied automatically and stated as a condition of the base price rather than a penalty. A band you argue for each month is one you waive on a deadline.
7. REQUIRE THREE EXAMPLE CLIPS before the first batch, always. Without them you build twenty clips to a guess, and a guess is corrected as a batch rather than as a clip.
8. EXTRACT THE EXAMPLES INTO A WRITTEN STYLE RECORD: caption style, size and position; pace and how long a hook holds; overlay use; sound treatment; clip length; and whether the finish is polished or deliberately raw.
Written to be used rather than skimmed. Every financial figure is left blank on purpose, and anything touching law, tax, insurance or data protection is written as questions for a qualified professional rather than answers.
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