How this one is meant to be worked through, in the author's own words:
1. Read Chapters 4, 5, 6 and 7 before you take a single paid client. They are the four rules - no ranking promises, reading the guidelines yourself, never touching reviews, and publishing only confirmed facts. Everything else in the book depends on them.
2. Send the insurance scope document in Resource 39 to a broker this week, then book an attorney and an accountant. They take longest and everything else waits on them. 'Marketing consultant' is not a description - the risk in this trade is access and publication.
3. Sign the 'what I will not do' statement in Resource 3 while you are calm. Every item on it will eventually be offered to you with money attached, in a month when you need the money.
4. Read one platform guideline document in full this week and record the date. Write down five things you believed first and check each against the actual text - most people find at least two that are not stated anywhere.
5. Arrange an hour sitting in a local shop and count the phone calls. Write down what each caller asked. It is free, it takes an hour, and it teaches more about this trade than any course.
6. Fill in the contact form on a local business website and see whether it arrives. You will find one that does not, sooner than you expect - and that five minutes is the highest-value check in the book.
7. Print Resources 3, 16 and 64 and keep them where you work late. The never-upload list in particular is absolute rather than a judgement call.
8. Do not treat the worksheets as reading. They are blanks, and the blanks are the point - every price, count, capacity number, and timing is yours to establish.
Written to be used rather than skimmed. Every financial figure is left blank on purpose, and anything touching law, tax, insurance or data protection is written as questions for a qualified professional rather than answers.
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