How this one is meant to be worked through, in the author's own words:
1. Read Chapters 5 to 8 first, in order. They are the four rules and every later chapter refers back to them.
2. Then read Chapter 20 before your next quote, because coverage decides more about an arrangement's profitability than any decision made afterwards.
3. RUN A COVERAGE CHECK ON FIFTY REAL TICKETS before quoting anything - from a normal period rather than a quiet one, sorted into answerable now, answerable with one small addition, requiring a decision, and requiring information nobody has written down. The first bucket is your coverage figure.
4. IF A BUSINESS WILL NOT SUPPLY THE TICKETS, DO NOT QUOTE. This single boundary saves more money than any other in the book.
5. ASK FOR VOLUME PER WEEKDAY ACROSS EIGHT WEEKS, as a list rather than an average, plus the busiest single day and what caused it - because the Monday backlog is universal and universally omitted.
6. NEVER PRICE FROM A TRIAL WEEK. It is offered from a quiet period, has no Monday backlog and no launch, the client is unusually responsive because the trial has their attention, and you work it at a pace you cannot sustain. All four inflate the same number.
7. GET A NAMED ESCALATION CONTACT WITH A STATED RESPONSE WINDOW, plus a named alternative - never a team address, because nobody owns it and your escalation waits four days without anybody deciding it should.
8. TREAT THE ESCALATION WINDOW AS A PRICING INPUT. It and the coverage figure together determine your hours more than the ticket count does.
Written to be used rather than skimmed. Every financial figure is left blank on purpose, and anything touching law, tax, insurance or data protection is written as questions for a qualified professional rather than answers.
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